Marketing managers need to understand the desires of consumers in order to create a proper marketing mix for a well-defined market
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Marketing managers need to understand the desires of consumers in order to create a proper marketing mix for a well-defined market. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods and services.
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When a major moving van company sells accessory products (boxes, bubble wrap, etc.) that must be used in moving a household's furniture, the company is practicing captive pricing
Indicate whether the statement is true or false
Children are difficult subjects for market researchers because they have poor recall and often do not understand the questions they are asked. This brings into question the ________ of the survey
A) flexibility B) sampling C) responsiveness D) reliability E) representativeness