Knee-level displays have greater visibility and effectiveness than eye-level displays

A disadvantage of licensing is that:

A. The licensing company may lose control over its technology B. The licensing company takes on greater political risk C. The licensing company takes on greater development costs D. The licensing company realizes higher profit margins E. All of the above

Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is part of ________

A) outdated business ethics B) media relations C) reactive PR D) crisis management E) public relations