List at least three advantages of using blogs in business
What will be an ideal response?
Effective blogs enable companies to (1 ) communicate with personal style and an authentic voice (rather than an impersonal "corporate voice"), (2 ) deliver new information quickly during crises and at other times, (3 ) choose topics of peak interest to audiences, and (4 ) encourage audiences to join the conversation (which can provide companies with important news, information, and insights).
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Owner's equity can be expressed as assets minus liabilities
a. true b. false
Marketing is based on many different relationships between customers, wholesalers and producers, buyers, and sellers. What does the relationship marketing refer to?
a) Marketing decisions and activities focused on achieving long-term, satisfying relationships with customers b) Measuring a customer's worth (sales minus costs) to a business during one's lifetime c) Using information about customers to create marketing strategies that develop and sustain desirable customer relationships d) Retaining customers by offering them big rewards