If you phrase bad news ________, your audience is more likely to understand your message
A) by sugarcoating it
B) in clear terms
C) through implication
D) by subtle hints
E) in vague terms
Answer: B
Explanation: B) The best way to ensure the audience understands the bad news is to state it clearly. If you convey bad news in vague terms or only imply the answer, the audience may misunderstand.
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Answer the following statement(s) true (T) or false (F)
1. The customer should ideally be at the center of the marketing process. 2. The marketing mix framework shows that promotion is not all that marketing is. 3. Marketing research is used when marketers need insight into customer needs, product preferences, buying behavior, satisfaction, and many other things and the data is not readily available. 4. Surveys are a type of market research. 5. Customer behavior is the most important thing that marketers attempt to measure through market research.
Which of the following is considered a fiscal year?
A) six months B) three months C) twelve months D) four months