Which one of the following is NOT an assessment used in the preparation phase of program evaluation?
A. The adequacy of the background research
B. The organization of program materials
C. The content of program materials
D. The amount of knowledge gained in the target public
E. The presentation quality of program materials
D
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A recent Consumer Reports study analyzed consumer ovens and found that the average performance rating for all ovens tested was 70 with an average price of $110
QuickBake oven, a consumer oven, has a relative performance of 130 based on a weighted average of product performance, service quality, and brand reputation. It has a relative cost of purchase of 90. What is the perceived customer value of QuickBake oven? A) 60 B) 77.7 C) 40 D) 130 E) 120
Firms are sometimes motivated to enter new markets because of unfavorable conditions in the home market, such as regulation or declining local industry sales
Indicate whether the statement is true or false