A recent Consumer Reports study analyzed consumer ovens and found that the average performance rating for all ovens tested was 70 with an average price of $110
QuickBake oven, a consumer oven, has a relative performance of 130 based on a weighted average of product performance, service quality, and brand reputation. It has a relative cost of purchase of 90. What is the perceived customer value of QuickBake oven?
A) 60
B) 77.7
C) 40
D) 130
E) 120
C
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Which one of the following maintains relationships between all service components?
A. The capacity plan B. The definitive media library C. The configuration management system D. A service level agreement
The job-finding tactic called develop a comprehensive marketing strategy centers on
A) identifying your potential contribution. B) using multiple approaches to reach the right employer. C) smiling at interviewers and contacts. D) identifying your position objective.