Nonparticipants refrain from communication out of inability and fear
Indicate whether this statement is true or false.
Answer: F
Communication & Mass Media
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The term "particular other" refers to:
a. Specific people we admire from afar such as actors and authors. b. Specific people who are significant to us with whom we form ongoing relationships. c. People who we meet once and who leave an unforgettable impression on us. d. People who we encounter at work with whom we develop formal relationships.
Communication & Mass Media
Gross rating points (GRPs) are found by doing which of the following?
a) Contacting the Federal Communication Commission b) Multiplying a station’s reach by its average frequency c) Searching databases of one of the many reputable GRP firms d) GRPs are promotional hyperbole, with no standard way of finding them
Communication & Mass Media