Due to the use of cookies, many websites are able to track visitors when they return to their websites. This helps them track how often the visitor views the website and in what products he or she shows an interest. Some websites have capitalized on this by providing product recommendations to users when they return to their websites based on their past activity. This is an example of ?
A) ?accessibility
B) ?addressability
C) ?interactivity
D) ?connectivity
E) ?control
B
Business
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Mass customization is also known as:
A) one-to-one marketing. B) stealth marketing. C) event marketing. D) guerilla marketing.
Business
Stock A has the following returns for various states of the economy:
State of the Economy Probability Stock A's Return Recession 9% -72% Below Average 16% -15% Average 51% 16% Above Average 14% 35% Boom 10% 85% Stock A's expected return is A) 13.8%. B) 9.9%. C) 12.7%. D) 16.5%.
Business