A ________ strategy is attempted by companies that are extremely flexible and responsive to the needs and demands of local markets

Stylize, Inc. opened an online store that triggered disagreements between headquarters and the firm's exclusive dealers. This type of a disagreement is known as a(n) ________ conflict

A) vertical B) indirect C) horizontal D) selective E) multitiered

Why do some marketers feel they need to remove negative online comments?

A) They feel obligated to defend their brand reputation. B) They know it is mostly their competitors who are responsible for posting them. C) They fear the government's reaction and possible investigation. D) Negative comments tend to be factual most of the time. E) Stock analysts will make sell recommendations to investors in the company.