A good principle that applies to organizing information familiar and unfamiliar material is:
A. Only use the familiar material in the message
B. Begin with the unfamiliar material and work towards the familiar
C. Arrange known material at the beginning and move towards the unknown
D. Match each familiar concept with an unfamiliar one.
C
Communication & Mass Media
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A copywriter is asked to write a short phrase that could be identified with a client's new product. What is this phrase called?
a) Slogan b) Logo c) Signature d) Voice
Communication & Mass Media
A way to understand change in the organizational environment is as follows: attempts to respond to external change are seen as a balance between advocacy and accommodation. This is called ______.
a. contingency theory b. accommodation theory c. adaptive theory d. systems theory
Communication & Mass Media