A copywriter is asked to write a short phrase that could be identified with a client's new product. What is this phrase called?

If you are unsure about whether a word may be offensive, which of the following is

recommended? A) If it is found in the dictionary, you may assume it safe to use. B)  If you have heard it used by native English speakers, you may assume it safe to use. C) You should use more formal language and avoid colloquial forms of speech. D) both A and B

The word prejudice means

A. the belief that your own group or culture is superior to all other groups or cultures. B. a hatred directed at a group about which the hater knows very little. C. the tendency to generalize about all individuals in a group based on the characteristics of a few of its members. D. a negative attitude toward a group of people just because they belong to that group.