Stay-at-home moms who write blogs about child-rearing and have many followers are:

A. sales promotion reps.
B. opinion leaders.
C. direct marketers.
D. laggards.
E. early adopters.

Answer: B. opinion leaders.

Business

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A buyer purchases a house for $300,000 and applies for a $250,000 loan. The buyer is asked to pay one discount point. How much money will the buyer have to pay?

a. $300 b. $250 c. $2,500 d. $3,000

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Occasionally, we face customers who are chronic complainers. Once you are certain that you are dealing with such a customer, the text suggests four ways to deal with this person. Describe these

What will be an ideal response?

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