It maximizes fitness, all other things being equal, for females to copulate

Surveys provide one with the opportunity to participate in research outside the laboratory. How effective are the surveys in affecting one's attitudes? Self-report measures also provide data about experiences that cannot be observed directly

How reliable is the data obtained thereby? What other methods would you suggest for the assessment of behavior? What will be an ideal response?

According to the law of effect, a behavior is MOST likely to be stamped in, or repeated, when it is __________

a. ignored b. preceded by reinforcement c. followed by reinforcement d. accompanied by a neutral stimulus