How is it possible for a company in the United States to have protection for a brand even if it has not legally registered it?
What will be an ideal response?
In the United States, common-law protection exists if the firm has used the name and established it over a period of time.
Business
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Coca-Cola's Minute Maid unit is introducing a new premium fruit beverage. The primary promotional objective of marketing communications for the new product should be to create awareness
Indicate whether the statement is true or false
Business
Only utilize a communication tool when it is relevant to the discussion or issue you are addressing
Indicate whether the statement is true or false
Business