Coca-Cola's Minute Maid unit is introducing a new premium fruit beverage. The primary promotional objective of marketing communications for the new product should be to create awareness

The process by which the raw data are transformed into new variables that have a mean of 0 and a variance of 1 is called ________

A) standardization B) covariance C) correlation D) regression E) analysis of variance

Bright Horizons chose a positioning strategy that emphasized low cost childcare

Indicate whether the statement is true or false