Ford developed a premium touch-screen technology for its cars

The Drive Safe group campaigns against texting while driving. They organized special prime-time shows that showed fatal accidents, and showcased interviews with the family and friends of the deceased

The following day, a separate hash tag for the cause was created on Twitter. Many, especially teenagers and young adults, reacted enthusiastically; as a result, participation was high on social media, and other campaigns were initiated locally. What kind of persuasive device did the group use? a) Emotional appeal b) Drama c) Endorsement d) Testimonial

The organizational pattern that entails five steps and can be used to persuade people to buy a product is called:

A. cause and effect. B. topical. C. motivated sequence. D. problem solution.