The Drive Safe group campaigns against texting while driving. They organized special prime-time shows that showed fatal accidents, and showcased interviews with the family and friends of the deceased
The following day, a separate hash tag for the cause was created on Twitter. Many, especially teenagers and young adults, reacted enthusiastically; as a result, participation was high on social media, and other campaigns were initiated locally. What kind of persuasive device did the group use?
a) Emotional appeal
b) Drama
c) Endorsement
d) Testimonial
a
You might also like to view...
Sarah has been a faithful member of your study group all semester. But tonight she not only
didn't show up, but she can't be reached on her cell phone. You remember that her father has been seriously ill and infer that Sarah has probably had to rush home to tend to him. Which process of perceptual organization and interpretation did you use in arriving at this conclusion? A) impression formation B) implicit personality theory C) attribution theory D) use of personal constructs
Someone with a higher pitched voice may be judged by others to be more outgoing, but less conscientious. This is an example of which social filter for listening?
a. social status b. physical appearance c. vocal cues d. intellect