Causal research involves sending observers to watch and interact with consumers in their natural environments

A company that is making an effort to improve customer relationships should look at customer interactions as ________

A) separate transactions B) isolated exchanges C) ongoing conversations D) one-size-fits-all situations E) patternless encounters

The higher the risk of a project, the higher its risk-adjusted discount rate and thus the lower the net present value for a given stream of cash inflows

Indicate whether the statement is true or false