________ analyzes how people use information they receive from the media:

A manager at a financial institution was caught in a financial scandal in which he had embezzled $40 million. The scandal garnered a lot of bad publicity and negatively affected customer trust

The company launched a campaign highlighting the safety of investor money and the checks it had put in place to avoid similar fraud. Which kind of behavior does company display here? a) Maintain public relations b) Maintain media relations c) Maintain customer relations d) Maintain employee relations

According to research cited in the text, women

a. Defer to men when making new car purchases b. Are more fact oriented and less concerned with nuance c. Influence over 80% of all consumption decisions d. Look at advertising basically the same way as men