According to research cited in the text, women
a. Defer to men when making new car purchases
b. Are more fact oriented and less concerned with nuance
c. Influence over 80% of all consumption decisions
d. Look at advertising basically the same way as men
c. Influence over 80% of all consumption decisions
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An example of content analysis research would be ______.
a. an examination of how news editors selected stories to publish b. the number of voters who understood the intended message of a political candidate c. a comparison of how two different media covered the same news story d. a count of how many times a particular phrase is used in an article
What percentage of victims of identity theft found out about the crime due to an adverse situation (denied credit or employment, notification by police or collection agencies, receipt of credit cards or bills never ordered, etc.)?
a. 15% b. 35% c. 65% d. 85%