One way to add punctuation to your words, as well as to establish mood, indicate a transition, take time to reflect, or emphasize a point is to use vocalized pauses

Instead of bragging in one's body copy, a better approach is to:

a. Employ a rational approach toward the product b. Tell your readers what' your product will do for them c. Rely more heavily on visual elements d. Create a bullet list of benefits

It's imperative that ongoing committees keep accurate and comprehensive ________ that serve as official summary records of the important content of meetings.

Fill in the blank(s) with the appropriate word(s).