________ technological change refers to a fundamental shift in technology that revolutionizes products or the way in which they are produced
A) Normative
B) Quantum
C) Mimetic
D) Incremental
B
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How could the value of employee volunteer programs be enhanced for a firm to best align these programs with strategic philanthropy goals?
A. Volunteer programs could be geared toward improving the morale of the employees who participate B. Companies could heavily advertise their volunteer efforts to create a more favorable public image. C. Volunteer programs cold emphasize synergies between employees' current and future job-related aptitudes and nonprofit needs. D. Volunteer programs could be oriented to benefit the community immediately surrounding the firm
A company or brand with a strong brand community displays the following characteristics, except:
A) rich and long tradition B) a unique position in the marketplace C) a positive image D) a high market share