Corporate identity or a corporate mark encompasses all of the following EXCEPT:
A) corporate history.
B) corporate vision.
C) corporate expansion of avenues of communication.
D) corporate reputation.
E) corporate personality.
C
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Which of the following is an outcome of small businesses focusing on narrow market niches or product needs?
A) It helps firms develop enviable reputations for quality and service. B) It results in greater competition from larger firms. C) It reduces the uniqueness of a product or service sold by small businesses. D) It reduces the need for managerial experience and skills. E) It reduces their ability to adapt to changing market demands.
The chapter identifies four ways to measure your a-plus convenience efforts. With such measures you should be able to answer key questions. What are these questions?
What will be an ideal response?