The chapter identifies four ways to measure your a-plus convenience efforts. With such measures you should be able to answer key questions. What are these questions?
What will be an ideal response?
Key questions when measuring convenience efforts include:
• How long do customer contacts take?
• How easy is it to use our telephone system?
• Do we currently offer delivery, immediate online chat, instant email responses, or the like?
• Do we know what kinds of conveniences our competitors offer?
Business
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Marketers estimate ________ when they determine whether anyone is likely to buy a new product
A) pricing points B) distribution costs C) commercial success D) technical success E) creative success
Business
Which of the following is not a control unit?
a. monthly sales by store department b. total retail sales per census tract c. price line classifications d. standard merchandise classifications
Business