Colorado was surveyed using the 6th P.M. What is used as a starting point?
a. New Mexico parallel
b. 40 degrees latitude north
c. Ute P.M.
d. New Mexico P.M.
Ans: b. 40 degrees latitude north
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A persuasive appeal that uses _____ may be supported by including a small or free gift
A) consistency B) social proof C) liking D) reciprocity E) scarcity
Which of the following, if true, weakens the argument for a price increase?
A) The input costs of raw materials are expected to increase further in the coming months. B) Customers are loyal to the brand mainly because they believe in the quality of ingredients used. C) Anon's competitors have announced an increase in prices. D) One of Anon's major competitors has just declared bankruptcy. E) Market research done by the company reveals that demand for widgets is readily affected by the price.