A persuasive appeal that uses _____ may be supported by including a small or free gift
A) consistency
B) social proof
C) liking
D) reciprocity
E) scarcity
Answer: D
Explanation: D) People typically want to reciprocate if they receive a gift. The gift can be as small as a compliment or a recommendation of a book to read. Persuasive appeals often include a free gift.
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Which of the following is the part of the brand that can be spoken?
a. brand equity b. service mark c. brand name d. trademark
You have just been promoted to sales manager at your sales consulting firm. One of your first tasks is to re-design the sales training program. You realize that a well-designed sales training program typically begins with:
a. determining the training objectives b. an analysis of what the sales force needs c. the development of a job description for the sales position d. the development of an evaluation system that will provide feedback on the effectiveness of each step of the training process e. establishing a control group that will not undergo training