The ________ uses observational, anthropological, and ethnographic methods or consumer self-reports to map consumer needs, wants, and even beyond
A) business analysis
B) demand landscape
C) opportunity space
D) strategic blueprint
E) internal design analysis
B
Business
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A service cannot be touched, seen, tasted, heard, or felt in the same manner in which goods can be sensed and, therefore, is referred to as which of the following?
a. impervious b. perishable c. extraneous d. intangible
Business
The equivalent of a storefront for a Web retailer is _____
a. a search engine b. the Web browser c. its home page d. the checkout
Business