The equivalent of a storefront for a Web retailer is _____

a. a search engine
b. the Web browser
c. its home page
d. the checkout

c

Business

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A major advantage to the use of primary (versus secondary) data in solving a retail research problem is primary data's _____

a. speed of collection b. source credibility c. lower cost d. currency

Business

It is important to understand that there are several perfect business models

Indicate whether the statement is true or false

Business