Once you have proven to listeners that they need to do something, the next step in the motivated sequence, _______, is to convince the audience that your solution will meet the need you have demonstrated

The following two sentences contain 10 nouns -- including one gerund. Can you find them and suggest what they are doing in these sentences?

The senator said today that she anticipated no adverse outcomes in today's debate on federally subsidized health insurance. “Creating consensus is my goal,” she said, “and the senate should not fear a robust dialogue that achieves understanding and agreement.” a. b. c. d. e. f. g. h. i. j.

This has become the most commonly accepted way of measuring ad placement efficiency in radio

a. impressions b. CPP c. reach d. both A & B e. both B & C f. all of these g. none of these