This has become the most commonly accepted way of measuring ad placement efficiency in radio
a. impressions
b. CPP
c. reach
d. both A & B
e. both B & C
f. all of these
g. none of these
.B
Communication & Mass Media
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Harriet and Maynard cannot decide which movie to see. Harriet wants to see the new action movie
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Communication & Mass Media
Linda is doing her speech on the rising poverty levels in Africa. What type of graph should
she use to demonstrate this dramatic increase over the last decade? a. pie b. bar c. line d. circle e. color
Communication & Mass Media