The Got 2B Safe! program

A) coincided with the launch of a new line of child-abduction prevention products
B) was closely aligned with Honeywell International's mission statement
C) featured a famous Hollywood actor as its leading spokesperson
D) A and B
E) B and C

Answer: B

Communication & Mass Media

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a. Validity b. Generalizability c. Reliability d. Randomness

Communication & Mass Media

An industrialist of high standing argued the need for better infrastructure and facilities for an environmentally endangered neighborhood in a series of talk shows and town-hall meetings

The industrialist was also a director in one of the companies who won the contract for the project. What ethical criteria did the industrialist not follow? a) Deceive audience by concealing the real purpose. b) Use emotional appeal that lacks supported basis of reasoning. c) Ask audience to link ideas to values not related. d) Intentionally use false, illogical reasoning.

Communication & Mass Media