If a measure is accurate—that is, it measures what it intends to measure, it has

When creating an informative idea bank, you should create

three columns labeled a. describe, instruct, and explain. b. topic, audience, and situation. c. central idea, specific purpose, and general purpose. d. introduction, body, and conclusion.

PR pros must be careful to safeguard confidential information and not inadvertently "tip off" others to such information

Indicate whether the statement is true or false