According to the risk-return relationship, commercial paper usually has a higher risk and return than long-term corporate bonds

Selective use of sales agents, intense supervision of a limited number of salespeople, and a largely salary based compensation plan are most likely to be associated with which of the following business strategies:

a. build b. low cost c. differentiated d. diversify e. focused

Changes in marketing metrics such as product awareness, customer satisfaction, and customer perceptions of relative product quality and customer value generally precede actual changes in customer purchasing behavior

Indicate whether the statement is true or false