A manufacturer offers its intermediaries an extra benefit for performing a promotional activity. This is an example of the use of ________ power
A) reward
B) coercive
C) functional
D) expert
E) referent
A
Business
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Along which of the following parameters should marketers evaluate communication options when building brand equity?
A) popularity B) innovativeness C) technological sophistication D) efficiency E) novelty
Business
Activity Z has estimates a = 5, b = 12, m = 7; activity X has estimates a = 5, b = 11, m = 6; and activity Y has estimates a = 3, b = 11, m = 8. Which of the following statements is BEST?
A) Activity X is longer than Activity Y. B) Activity X has a higher standard deviation than Activity Z. C) Activity Z is shorter than Activity Y. D) Activity Y has a smaller variance than Activity Z.
Business