When do ratings companies use "weighting" procedures to adjust their data?
a. When their total sample size is too small
b. When a particular demographic group is not sampled adequately
c. When there is an unusually high number of diaries that are not filled outproperly
d. When the ratings for station or show are suspiciously low or high
b
Communication & Mass Media
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When a business sets up recycle bins in the company cafeteria and then empties them into thedump truck with the rest of the trash, it is known as __________
A) ecological consumerism B) consumer responsibility C) recycling D) greenwashing E) ethical consumerism
Communication & Mass Media
Sexual orientation, occupation, and household type are all
considered personal traits. Indicate whether the statement is true or false
Communication & Mass Media