Define and explainthe importance of psychographics
What will be an ideal response?
Psychographics is a term for audience characteristics such as values, beliefs, and attitudes, which often influence our behaviors. These elements help you understand how your listeners think, feel, and behave.
Communication & Mass Media
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The process of seeing if an organization is ready for an IMC campaign is called ________
A) a communications audit B) quantitative research C) an IMC audit D) focus group research E) a reality check
Communication & Mass Media
Which of the following is NOT a potential external audience for organizational communication?
A. former employees B. consumers C. potential personnel D. media
Communication & Mass Media