Which of the following is not one of the three "planes" or philosophies described by Cragan and Shields (1995) in product-related campaigns?
a. innovative (or diffuse) plane
b. pragmatic (or practical) plane
c. social (or interactive) plane
d. righteous (or highly principled) plane
a
Communication & Mass Media
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Rick and Marissa are in a conflict. Rick has just asked, "What do you need to get your job done?" What step in the PUGSS model is in the conflict?
A. Describe the problem B. Achieve understanding C. Identify goals D. Brainstorm solutions
Communication & Mass Media
An MP3 recording has the exact same quality as a CD
a. True. b. False.
Communication & Mass Media