The socio-historical context of a strong union movement, distrust for businesspeople, decreased immigration, and scarce labor served as the backdrop for _____
a. scientific management
b. human relations school
c. administrative theory
d. open systems theory
e. theory x and theory y
B
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Which of the following is the least effective and efficient management of IM?
A) Sending an email message instead of immediately answering an IM B) Being available to IM at all times while at work C) Not sending confidential information over an IM D) Not using IM to send personal messages while at work E) Not using IM for important but impromptu meetings if everyone is not available
Imaginative Web sites, smartphone apps, and social media allow marketers to deliver messages that are direct and personal so consumers can ________
A) live the brand B) sustain the brand C) deliver the brand D) enhance the brand E) establish the brand