The “Promotion” component of the marketing mix is defined as:

Which of the following are NOT among the four most common techniques used to measure public relations outcomes?

A) retention and recall measurement B) awareness and comprehension measurement C) analysis and synthesis measurement D) behavior measurements

Informative advertising works well for ________

A) eliminating negative perceptions about a brand and reinforcing positive ones B) stimulating repeat purchase behavior of products or services already launched in the market C) demonstrating a brand's superiority over its competitor brands D) building brand awareness and for introduction of new products and services