Pierre, an assistant hotel manager at an upscale hotel, decides to provide a "wow" experience to a newlywed couple staying at the hotel. Which one of the following actions by Pierre would most likely deliver the "wow" experience to the
A) Place a surcharge of $150 for having stayed in the honeymoon suite.
B) Send the couple a tweet, asking them how they have enjoyed married life so far.
C) Off the couple a five percent discount providing this is the first marriage for each of them.
D) Deliver the couple a framed photo of the two of them kissing while checking into the hotel.
Answer: D
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C & G Retail, a chain of local supermarkets, procures all its goods directly from the producers' factories. This type of wholesaling is usually done in ________
A) corporate broker branches B) manufacturers' offices C) value-retail centers D) warehouse clubs E) factory outlet malls
A 2007 Nielsen study concluded that recommendations from consumers are the least trusted form of promotion
Indicate whether the statement is true or false