Mediators decide the terms of agreements

A retailer agrees to display a particular brand of shoes in the front of the store and on a special end-of-aisle display in exchange for a price discount by the manufacturer. This is an example of a:

A) trade allowance B) corporate sales program C) cooperative merchandising agreement D) vendor support program

The following are possible benefits of cause-related marketing, except:

A) additional customers B) counter competitive actions C) reduced negative public opinion D) consumer goodwill for the future