For service organizations, customer relations are part of the supply chain and customers are part of the value chain

In the early 21st century, the field of public relations is getting stronger and gaining more respect

Indicate whether the statement is true or false

The bullwhip effect causes

A) maximization of supply chain surplus. B) improved accuracy of demand information within the supply chain. C) different stages of the supply chain to have a very different estimate of what demand looks like. D) less need for aggregate planning.