In the early 21st century, the field of public relations is getting stronger and gaining more respect

Which of the following is an important consideration for a French manufacturer that wants to market its products in Canada?

a. An agreement between Canada and France should be created regarding language rules. b. Keeping the current brand names will allow the firm to capitalize on current domestic brand equity. c. Unique labels may be required by the Canadian government. d. There may be aesthetics issues associated with developing a branding strategy.

The specialized language of an occupation is referred to as

A) acronyms B) dialect C) jargon D) vernacular