Which of the following is an important consideration for a French manufacturer that wants to market its products in Canada?
a. An agreement between Canada and France should be created regarding language rules.
b. Keeping the current brand names will allow the firm to capitalize on current domestic brand equity.
c. Unique labels may be required by the Canadian government.
d. There may be aesthetics issues associated with developing a branding strategy.
Ans: c. Unique labels may be required by the Canadian government.
You might also like to view...
Assume you run a correlation analysis and your XL Data Analyst informs you that you have a significant relationship. What can you use to determine how strong the relationship is?
A) the strength coefficient, which ranges from 1 to 10, with 10 being the strongest B) the strength coefficient, which ranges from 1 to 5, with 5 being the strongest C) the size of the correlation coefficient D) the size of the beta E) none of the above; correlation is not measured in terms of strength
Mail surveys suffer from low response rates
Indicate whether the statement is true or false