Under International Financial Reporting Standards (IFRS), when assets are written down because of impairment, the impairment losses can be reversed if circumstances change

Intracompany tie-ins are the promotion of two different products from different companies using one consumer promotion

Indicate whether the statement is true or false

While citizen marketers seek to enhance a company's image, MPR professionals

A) must interview each citizen marketer before they are recruited. B) prefer advertising campaigns for their reliability. C) need to evaluate their credibility compared to traditional media. D) find no shortage of industry experts and celebrities to serve as citizen marketers. E) look negatively on the use of consumers who enjoy participating in a community.