While citizen marketers seek to enhance a company's image, MPR professionals
A) must interview each citizen marketer before they are recruited.
B) prefer advertising campaigns for their reliability.
C) need to evaluate their credibility compared to traditional media.
D) find no shortage of industry experts and celebrities to serve as citizen marketers.
E) look negatively on the use of consumers who enjoy participating in a community.
C
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Google is a large company that continues to strive for a young start up feeling in its company culture. Which of the following practices is least likely to be used to create a culture of creativity among its employees?
a. A collaborative workplace b. High density clusters with multiple people sharing office space c. Extensive reliance on procedures to ensure employees follow the right protocol for their task performance. d. Extensive sharing of information to ensure employees share information.
Hometown Bank has made a significant number of loans to their customers, some of which have been very large. An audit of the bank’s records shows that as a result of this increased lending activity, the bank is now below the Federal Reserve’s minimum reserve requirement. The Fed lends the bank the amount necessary to bring its reserves up to the required level. Even though Hometown Bank is borrowing the money from the Fed, it will still have to pay interest on this money. The interest rate that is paid to the Fed on this loan is the ________.