Key benefits of brand equity to a company include:
a. price premiums
b. increased loyalty
c. reduced litigation
d. harmonious labor relations
e. a and b only
e
Business
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Marketers are able to classify news media by
A) product, place, price, and promotion. B) Maslow's hierarchy of needs. C) whether or not they accept press releases. D) demographics, format, geography, and audience size. E) using the Business Strategy Diamond.
Business
The mission of an ATM system is to allow customers to perform many banking transactions through automated teller machines. Which of the following would NOT be considered as an objective for ATM system?
A) get cash B) deposit check C) transfer money D) buy mutual bonds
Business