Marketers are able to classify news media by
A) product, place, price, and promotion.
B) Maslow's hierarchy of needs.
C) whether or not they accept press releases.
D) demographics, format, geography, and audience size.
E) using the Business Strategy Diamond.
D
Business
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________ include TJ Maxx and Overstock.com.
A) Department stores B) Specialty stores C) Category killers D) Off-price retailers
Business
The market structure method of competition identification is based on the premise that
________. A) most markets are structured as monopolies B) all players in a market have an equal market share C) most markets have a familiar structure D) the market structure depends on profit margins
Business