With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group
A) single-segment concentration
B) selective specialization
C) product specialization
D) market specialization
E) full market coverage
D
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Booster bar is a popular brand of energy bars in Canada. The company sold these bars singly or in packs of two in the South Asian markets, instead of their regular multiple-item packaging containing 10 or 20 bars to make it more affordable for the consumers. Which of the following requirements of the local market is influencing product adaptation in the above scenario?
A. Legal requirements. B. Political requirement. C. Economical requirements. D. Technological requirements. E. Cultural requirements.
Traditionally, the __________ have been the most popular distribution channels for industrial products
A) retail stores and direct sales B) sales force and industrial distributors C) Internet and retail stores D) personal selling and wholesalers