Mass media, which includes television, newspapers, radio, direct mail, billboards, magazines, and the Internet are often referred to as ________ channels of communication
A) personal
B) nonpersonal
C) permanent
D) temporary
B
Business
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A narrow market definition, one adopted by design, is not always a limitation
Indicate whether the statement is true or false
Business
Ravake is a manufacturer of high-end designer apparel. Competition in the apparel industry is very severe and the market is driven by price. What distribution strategy would be best suited to help Ravake obtain an edge over its competitors?
What will be an ideal response?
Business